Tuesday, July 12, 2011

What is efficiency?

I came to India expecting to identify ways in which new technology could make fruit and vegetable supply chains more efficient. But I soon discovered that the large numbers of people in need of employment in India, combined with the huge costs of capital and electricity, give "efficiency" a different meaning in India than in the United States. Expensive technology that takes the place of jobs and fails with the first power outage isn't always the best answer. 
Women peel garlic by hand.

I saw no electric scales at the wholesale market. Instead, large wooden scales like these are used to weigh sacks of garlic.

Brokers and wholesalers barter for apples at the wholesale market.
Many criticize the large chains of intermediaries between farmers and retailers.

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